Paris High-end Hotel Group, France - Creating an Immersive Brand Fragrance Experience

📌 Client Type

Flagship Hotel of International Luxury Hotel Group

🎯 Project Goal

Enhance Customer Experience and Create a High-end and Unified Brand Fragrance Identification System

🏢 Project Background

This five-star hotel in Paris, France, belongs to a luxury hotel group with a global chain network and has been committed to providing guests with the ultimate stay experience. With the high-end tourism market attaching importance to sensory experience, the hotel management hopes to create a memorable and perceptible brand atmosphere for customers by introducing a professional fragrance system, thereby enhancing customer stickiness and brand loyalty.

📑 Saintdeland Solution

The Saintdeland Fragrance team conducted in-depth research on the fragrance preferences of the European market, and through big data analysis, French customers prefer a scent combination of "freshness with wood warmth" in hotel spaces. We tailored the "Paris Morning" fragrance solution for it, combining white tea, orange blossom, and sandalwood elements to convey a quiet, elegant, and high-end temperament.

We have deployed customized fragrance strategies for different areas of the hotel:

⦁ Lobby and reception area: Central air-conditioning embedded fragrance expansion equipment using dual-fluid ultra-fine atomization technology ensures uniform diffusion of fragrance and creates a high-end ritual sense.

⦁ Guest rooms: Equipped with intelligent independent fragrance machines, guests can choose the fragrance and concentration through the room control system to achieve a personalized experience.

⦁ Spa and gym: Use essential oil-grade natural fragrances, combined with space humidity and temperature sensors, to achieve intelligent linkage between fragrance and environment.

The equipment supports APP remote management and big data cloud platform analysis, which facilitates unified operation and maintenance by the hotel headquarters. The equipment consumables have a long service life and low energy consumption, which effectively reduces operating costs.

💡 Results display

⦁ Customer satisfaction surveys show that more than 92% of guests are impressed by the hotel fragrance and believe that it "enhances the overall quality of stay."

⦁ The guest room praise rate increased by 17%, and the repeat stay rate increased by 13%.

⦁ The "Paris Morning" fragrance has also been developed as a brand souvenir and scented candle, which has increased non-room income.

⦁ The project won the "2024 Sensory Experience Innovation Award" selected by the local tourism association.