Guangzhou City Commercial Complex, China - Fragrance Scenario Marketing Empowers Commercial Operations

📌 Customer Type

200,000 square meters of urban benchmark shopping center

🎯 Project Goal

Optimize customer space experience, extend stay time, and improve consumption conversion rate

🏢 Project Background

Located in the core business district of Guangzhou, this large commercial complex brings together retail, catering, entertainment, and parent-child interactive spaces, with an average daily passenger flow of more than 50,000 people. With the younger structure of the consumer population and the strengthening of the "scenario + experience" orientation, the project party hopes to create an immersive, emotion-driven shopping atmosphere through the intervention of fragrance and promote stay and consumption behavior.

📑 Saintdeland Solution

Based on the scene attributes of different functional areas of the shopping center, we have developed a zoning fragrance strategy:

⦁ Main channel and public area: Use lemon and bergamot fresh fragrance to enhance the transparency and vitality of the space and relieve the sense of oppression in a crowded environment.

⦁ Women's wear/luxury goods area: Oriental and woody fragrances (such as patchouli and ebony) are used to highlight the brand tone and product value and enhance user consumption willingness.

⦁ Children's and parent-child area: Mild vanilla and fruity fragrances are used to enhance the sense of security and intimacy between parents and children.

⦁ Cinema and dining area: Refreshing herbal and fruity fragrances are implanted to create a comfortable social atmosphere, stimulate appetite, and enhance customers' memory and favorability of the place.

All equipment uses Saintdeland's self-developed intelligent fragrance expansion system, combined with the flow of thermal sensors and business hours to dynamically adjust the frequency of fragrance spraying, to achieve scientific fragrance control and energy saving and consumption reduction.

💡 Project Results

⦁ The average customer stay time was extended by 12.3 minutes, and the store entry rate increased by 8.6%

⦁ Customer satisfaction with fragrance reached 95%, and many merchants reported that fragrance "effectively attracted customers to stay."

⦁ In the WeChat official account user survey of the shopping mall, "Fragrance Impression" ranked among the top five in user satisfaction

⦁ Many brands actively negotiated with Saintdeland for customized fragrance cooperation to achieve secondary linkage benefits